The book elaborates on the same practice of index investing that Bogle built the Vanguard Group around to turn a profit for clients. This is the sixth book by Bogle, and he writes that "the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost." Bogle maintains that the "classic index fund" that owns this market portfolio is the only investment that guarantees a fair share of stock market returns. The new edition features updated charts & data up until the year 2016, and a new introductory chapter. On Octoa 2nd updated & revised 10th Anniversary Edition was published. Trying to beat the market "is a loser's game," according to Bogle and "the more the managers and brokers take, the less investors make." He focuses on index funds, which will give the investor the average market return, and on keeping investing costs low, so that the index fund investor will consistently do better than other investors after costs are considered. Bogle, the founder and former CEO of the Vanguard Group. The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns is a 20 book on index investing, by John C.
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